I help brands stay compliant, pay less packaging tax and fees, and get ready for the EU's Packaging and Packaging Waste Regulation (PPWR) and California's SB 54, with over 40 years of packaging experience behind every recommendation.
Plastic Packaging Tax and EPR feesCharged on the packaging you place on the market.
PPWRRecyclability, recycled content, reuse and labelling rules.
Plastic phase-outsPlus product stewardship schemes in development.
SB 54 and state EPR lawsCalifornia leads, with more states following.
Provincial EPRDifferent programmes and reporting in each province.
National Packaging TargetsRecyclability targets and on-pack recycling labels.
Whether you need an answer to one regulatory question or an experienced lead for a packaging project, the advice comes in plain language, with clear options and what each will cost you.
Find out where your packaging stands in each market, what you'll owe, and which changes would lower your fees without risking compliance.
An experienced lead for packaging projects who understands the materials, the suppliers and the regulations, and can explain all three to the rest of the business.
Regulators now expect accurate packaging data. I help businesses get theirs in order and build practical tools that turn it into decisions.
I'm developing self-service tools for smaller businesses. Get in touch if you'd like early access.
I've spent more than 40 years getting hands-on with plastic, board and aluminium, and everything printed on top of them. That's meant award-winning packs for Dyson, leading the TIGI Bed Head restage (170 SKUs, and don't ask how many bottle moulds), and a reputation for getting new bottles, materials and suppliers into production far quicker than the textbook says it should take.
Somewhere along the way, "does it look good on shelf?" got a demanding new housemate: "will it survive PPWR, EPR and a packaging tax audit?" Now I help brands make sense of both, and turn compliance from a headache into a commercial decision.
No 40-page decks nobody reads. Just clear, practical guidance from someone who's actually specified the substrate, not just read the directive.
| Materials | Plastic, board, aluminium and the print on top |
|---|---|
| Dyson | Award-winning packs |
| TIGI Bed Head | Led the restage across 170 SKUs |
| Speed to production | New bottles, materials and suppliers, faster than the textbook |
| Regulation | EU PPWR, US EPR including California SB 54, UK Plastic Packaging Tax |
Small and mid-sized brands that need packaging expertise but not a full-time packaging specialist, and larger teams that need experienced support for a specific project.
I work in these markets:
If your packaging needs to tick the regulatory boxes, protect the margin and still look good on shelf, let's talk. Tell me what you sell and where you sell it, and I'll reply within two working days.